Real estate has not slowed this summer like we experienced in recent years. It’s like the spring selling season stretched right through summer, and we are busier than ever before! When staging new listings, we often start with a blank slate which could better be described as a vacant home with neutral carpeting and vanilla colored walls. While a neutral color palette is recommended for selling, it doesn’t give a buyer much to look at. Staging helps make a home more appealing, allowing buyers to visualize themselves living there.
I would like to feature a a design plan for a home staged during the month of July. The living room featured here was part of a staging project in a waterfront ranch home located on Lake Norman. The only sofa that I had in stock in my warehouse at the time was a brightly colored RED sofa (we own staging inventory that we lease to our clients on a month to month basis). At first I thought I was going to have to go out and buy new living room furniture for this job, but then I found inspiration from the recent celebration of Independence Day and incorporated a Nautical Americana design theme. A red, white, and blue color scheme was used to achieve this. I found the fun lobster and fish pillows at Home Goods along with the red striped jute area rug. The distressed carved wooden lamps with burlap shades came from Kirkland’s in nearby Birkdale Village. I accessorized the room with an airy white metal lantern on the floor, and, lastly, the tray of margaritas and crystalized limes sets the stage for buyers that living in this home will be like a year-round vacation! We strive to create atmospheres that buyers will love and to help achieve the sellers goal of selling their home in their desired time frame at an optimal market price.