What to do when the lowest priced home in a very popular and desirable neighborhood isn’t selling

Staged Living Room

Staged Living Room


We’ve been very busy staging this year and haven’t had a lot of extra time to post on our blog so we’re going to work to post a blog series on overcoming difficult listings. The home featured here was already active in MLS this spring in the midst of a hot spring selling season. The home didn’t sell right away so the listing agent called us for ballpark pricing to stage this home. The home had several rooms with bright red walls and we let her know that neutralizing those rooms would be higher priority than staging at that point in time. The realtor said the sellers loved the red color and used it in their new house that they just moved into. The realtor further explained that she had indeed discussed neutralizing and repainting and so far the sellers had not been receptive to that idea. So we fulfilled the request and provided “Ball Park” pricing for staging and moved on. Fast forward…The realtor called us again a couple months later for a formal bid to stage the house. By that time the home had been neutralized to all one color and all red elements had been removed.

Staging Challenges…In addition to the initial bright red paint, this home had complaints of a quirky floor plan due to some former renovations. The home also had three separate living room areas that needed to be defined. The window panels throughout the home were dated. The owners requested a queen bed with one nightstand so the master floor plan wouldn’t look so awkward and there were no walls that would accommodate two nightstands due to door frames for two different closets and the master bath. Even though this typically isn’t recommended, we installed a king size bed with two nightstands on the only window wall. We felt it was the best use of this space and the window had plantation shutters where different sections of shutters could be opened and closed. We staged the awkward space off the garage as a home office, and staged a formal living room and family room as well to define those spaces. Additionally we staged the foyer, dining room, kitchen, and all bathrooms. We invested in new more modern window panels to stage this property and we will be able to use these in future staging projects as well.

Results…
This home had 24 showings before it was staged. Once staging was completed, it went under contract within 24 hours of being staged and sold for $395,000 which was 97.5% of list price. Check out before and after staging photos of this project below:

Foyer Before

Foyer Before

Foyer After

Foyer After

Living Room Before

Living Room Before

Living Room After

Living Room After

Dining Room Before

Dining Room Before

Dining Room After

Dining Room After

Kitchen Before

Kitchen Before

Kitchen After

Kitchen After

Flex Room Before

Flex Room Before

Flex Room After - Staged as Office

Flex Room After – Staged as Office

Flex Room After - Staged as Office

Flex Room After – Staged as Office

Family Room Before

Family Room Before

Family Room After

Family Room After

Master Bedroom Before

Master Bedroom Before

Master Bedroom After

Master Bedroom After

About Centerpiece Home Staging

Managing Member / Owner Centerpiece Home Staging LLC
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